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Detergent cake is an effective laundry cleaning product that is produced by Shamani Industries and sold under brand “Jadugar”. This cake targets people, who wash their clothes and home furnishings by hand. In India, the demand for detergent cake is high. The cleaning performance of this detergent in the cake form is exceptional, given to the use of surfactants in the formulation process. Apart from surfactants, there are many other ingredients used in the production of detergent cake, like brightening agents, color, synthetics fragrances, to name a few. The company claims the effective results of this detergent cake, by promising to take back the used cake if one doesn't like its use and result. One can easily remove the stains on clothes that are initially soaked in water and detergent powder in it for a short period.